Guest Blog

Associate Ruth Stevenson has published this rather excellent piece on The challenge of cashflow in a small business. While I’m posting a link to her work, I should also point out that she [...]

Did you know that the term ‘market research’ means different things to different people? If I speak to someone at a networking event I have to be very clear about where my expertise lies, because [...]

On 5th March I attended the Enterprising Women Panel at the University of Edinburgh Business School, which an international Women’s Day event. The speakers were women who had set up successful [...]

Event report: Edinburgh International Marketing Festival Creativity and innovation are fundamentally interlinked.  Creativity contributes to innovation, and innovation contributes to creativity. [...]

At some point along the road to success it is likely that an entrepreneur will have to convince people that there will be a demand for their product.  They may need to convince: An investor [...]

I’m very pleased to introduce the first guest blogger on The Salient Point… Dug Campbell is a lawyer based in Edinburgh with MBM Commercial LLP, a niche legal  firm which advises [...]