Market Research

In the first post in this series I looked at the extra barriers that face startups in selling a new product or service: Inertia, Limited Resources, Risk and Size.  My previous post looked at the [...]

I was at a networking event recently talking to a self-professed online marketing expert, who told me a story about a recent “success” with A/B testing on a client’s website.  [...]

In the last post in this series I looked at the extra barriers that face startups in selling a new product or service.  Inertia, Limited Resources, Risk and Size all make it harder for a startup [...]

Startup companies need to identify markets where their products (or services) can succeed, but face greater barriers to entry than established companies.

The other day, I was chatting to a marketing expert who said “basically you can split marketing into branding and lead development and nurturing”.  I my world these both fall under [...]

Jane Frost, CEO of the Market Research Society, writes in the Guardian about ways that small businesses could benefit from working with a professional market researcher. How to use market [...]

At some point along the road to success it is likely that an entrepreneur will have to convince people that there will be a demand for their product.  They may need to convince: An investor [...]

Most investors have experience of putting money into a project that looks and sounds very promising, but which ultimately fails because customers don’t actually buy the product (or service),  at [...]

Ruthless Research is a recently started blog about market research – it’s a mix of practical advice and observations on the market research industry.  How to commission the [...]

Business plans, investor pitches, and even executive summaries all have a section on competitors.  Talking about competitors can seem like the wrong thing to do, after all, surely competitors are [...]