Marketing

I’m fascinated by what is happening with the introduction of GDPR.  Much of what I see posted on the internet seem to imply GDPR is a huge change, although perhaps this is because most of [...]

In the first post in this series I looked at the extra barriers that face startups in selling a new product or service: Inertia, Limited Resources, Risk and Size.  My previous post looked at the [...]

I was at a networking event recently talking to a self-professed online marketing expert, who told me a story about a recent “success” with A/B testing on a client’s website.  [...]

In the last post in this series I looked at the extra barriers that face startups in selling a new product or service.  Inertia, Limited Resources, Risk and Size all make it harder for a startup [...]

Startup companies need to identify markets where their products (or services) can succeed, but face greater barriers to entry than established companies.

The other day, I was chatting to a marketing expert who said “basically you can split marketing into branding and lead development and nurturing”.  I my world these both fall under [...]

A recursive Friday Link today – some great content marketing (from Velocity Partners via SlideShare) that describes great content marketing! [slideshare id=15931787&style=border: 1px [...]

A very Happy New Year to all my readers. Today I’m posting a couple of articles on pricing that I’ve found really interesting in the last few months. The first is from a web startup [...]

Event report: Edinburgh International Marketing Festival Creativity and innovation are fundamentally interlinked.  Creativity contributes to innovation, and innovation contributes to creativity. [...]

This article is a collection of examples of pricing experiments that yield counter intuitive results.  Many of these have effectively NO COST to implement, but some yield up to 40x increase in [...]